With over 2 billion users, WhatsApp is one of the most popular messaging platforms. There is hardly any customer who does not use WhatsApp. So, if it has such a huge customer base and potential, why not leverage it and use it to promote your business? Promoting your business in your customer’s personal chat is the closest you can get to converting them into regular buyers. WhatsApp marketing has a massive potential and you shouldn’t be unaware of this opportunity to market your business. Like any other form of marketing, WhatsApp marketing also has a set of rules, principles and strategies that need to be followed to get the best results. This guide is the perfect place to start learning about the same.
To use WhatsApp for business purposes, you need to get the WhatsApp business mobile/web app. Trusted and Official WhatsApp Business API solution providers like NotBot will help you throughout the process, right from setting up the profile to automating your tasks with the help of bots.
1. Identifying the Target Audience and services
First things first we need to know who are the people we are going to cater to. We must be clear about who we are trying to reach and how we can solve their problems. The buyer’s persona of your potential customer must be clear and well-defined. This will help us focus on the part of the audience who can actually benefit from our services.
2. Choose the right WhatsApp Business API solutions partner
If you have selected the right marketing channel and the right service provider, your campaign on any media platform will succeed. For WhatsApp marketing, you need to choose a WhatsApp business API solution provider who will take care of all the technicalities of the campaign like setting up the profile, customer data protection, automating replies, integrating various CRMs, creating product catalogues etc.
If you’re looking for a trusted and reliable service partner, look no further than NotBot. With over 200 successful projects and campaigns, NotBot is the only thing you need to handle your WhatsApp Business technicalities.
3. Establish clear goals and expectations
You must be very clear about what you want from the campaign and what your expectations are. Clear goals help you to make a clear pathway and avoid confusion. Your goal to run the campaign should be well defined- Do you want to acquire new customers? Do you want to increase the number of returning customers? Do you want to Sell more to the existing customers? Whatever it is, make it clear from the first day and work in that direction.
4. Start your Campaign on WhatsApp
Now that you know who you’re talking to, what you want to offer them and what you expect from them, you can start creating a campaign to market your business. You can try out various things to convert your potential customers to paying customers like WhatsApp broadcasting messages, personalised promotions, discount and sale offers etc.
5. Customer Servicing
You must provide delightful and satisfying after-sales customer service to gain the trust of your customers. Customer service, if done right, helps you build a healthy relationship with your customers and there’s a very high chance that they will become your repeat customers. This can easily be automated in WhatsApp using chatbots that can answer FAQs with predefined answers instantly.
6. Keep growing your contact list
The greater the number of people you reach out to, the more the chances of your business getting new customers. Keep adding potential contacts to your marketing list and send them regular messages. Provide incentives to those who opt-in to your services and keep increasing your customer base.
7. Adhere to WhatsApp guidelines
WhatsApp has very strict guidelines when it comes to marketing in personal chat. It’s the responsibility of the business to prevent the data of the customer from being misused. You must go through the policy once and ensure that your business does not violate any of them. WhatsApp only allows you to send media to customers in specific formats and dimensions, make sure you are following it.
WhatsApp marketing is a new-age marketing channel that is extremely personalised and effective if used properly. Customers can become assets for your business if you provide them exactly what they want at their convenience and WhatsApp is a great medium to do that. Begin your WhatsApp marketing journey today and elevate your business to new heights with NotBot.