Facebook is used by many businesses, especially those involved in e-commerce, to market and sell their goods. It's hardly surprising that Facebook has become the preferred platform for companies looking to expand their online presence, engage with potential customers, and sell their brands to local and international markets. Establishing a Facebook profile for your company is more akin to building a digital storefront because it enables you to increase brand awareness through ongoing interaction with the audience. More than 70% of people worldwide check a local business's Facebook page at least once each week, according to statistics, which speak for themselves.

Keeping in touch with clients should therefore be every company's primary goal. Connecting a Facebook Business Account to a WhatsApp Business Account is one way for businesses to communicate with potential clients. But how does it function? Can every user add a button to connect Facebook to WhatsApp Business API number? In this article, we'll respond to your inquiries.

How to connect Facebook to the WhatsApp Business API number on Android or iOS?

The first thing you must do is set up a Facebook page for your business. Create your profile next. Check out our comprehensive guide to WhatsApp business to learn how to do it. Your company will gain a recognisable profile as a result, and your clients will know exactly who they are speaking with! WhatsApp offers two ways to help businesses get on board with conversational commerce: the original Business App and the Business API version. Since the conventional app was unable to meet the needs of rapidly expanding enterprises, the messaging giant introduced a full range of alternatives with the latter.

When you have your business number, link your WhatsApp number to your Facebook profile by following the instructions below.

• Step 1: Go to the Facebook Business page in the first step. Log in as the page's administrator.
• Step 2: Click 'Settings' in the 'Manage Page' section of the left-hand menu.
• Step 3: Click 'WhatsApp' under 'Page Settings' in the left column.
• Step 4: Add your country code in Step 4 and click Continue.

You will first notice a pop-up asking if you want to connect your Facebook page and WhatsApp if you have just recently started your business on Facebook. You have the option of adding your phone number directly in this step or by going through stages 1 & 2.

Step 5: In the number you supplied in the previous step, input the code you were sent via WhatsApp, and then click Confirm.

Step 6: Your WhatsApp and Facebook accounts are now linked.

What are the benefits of adding Facebook to WhatsApp Business accounts?

1. Automated WhatsApp notifications and reminders for abandoned cart recovery

2. More sales after delivering multiple-product catalogues using WhatsApp Commerce

3. Quicker customer tracking, management, and response thanks to the multi-agent shared team mailbox

4. Instant confirmation of COD orders

5. Automated and fast shipment, order, and payment notifications

6. Quick answers, rich-media files, and pre-approved WhatsApp templates let you respond to messages more quickly. & a lot more!

7. A centralised dashboard for interactions on Facebook and WhatsApp

8. React to consumer messages and e-mails using WhatsApp automation and Quick responses.

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